At twenty weeks pregnant, Irene is excited to start her journey in finding the right baby items for her first child. She spent her days browsing through baby stores and scrolling through reviews by mommy bloggers on Instagram. But, she was often overwhelmed by the large variety of choices.

 

Only then, Irene realized that finding the right baby products isn’t as easy as she expected. Eco-friendly products aren’t affordable and appealing products aren’t practical. Oftentimes, she would purchase an item, just for her to realize that she didn’t actually need such an item. Unlike her initial excitement, she has grown frustrated with her unsuccessful search. She even had to ask her sister to help her, but to no avail as well. At this point, they began to question, 

​

“Is it really possible to have high quality products without compromising its price and aesthetics?” 

 

Eighteen weeks later, Irene gave birth to a son and has now found her go-to baby essentials. Yearning to help other mothers with similar problems, Irene and her sister set out to create a line of affordable baby products that fulfill a mother’s need for practicality and aesthetics.